Privacy Policy
Last updated: September 29, 2026
1. Introduction
Aeternum Builders Ltd., operating as Aeternum Exteriors (“Aeternum Exteriors,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we may collect, use, store, and disclose personal information when you visit our website, request an estimate, contact us, or otherwise interact with our services.
By using our website or voluntarily providing personal information to us, you acknowledge the practices described in this Privacy Policy.
2. Information We Collect
We may collect personal information that you voluntarily provide when you contact us or request our services.
This information may include:
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Your name
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Email address
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Phone number
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Property or project address
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Information about the exterior service you are interested in
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Project details provided through our contact or estimate forms
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Communications between you and Aeternum Exteriors
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Any other information you choose to provide
We only request information that is reasonably necessary to respond to inquiries, prepare estimates, communicate with customers, or provide our services.
3. Information Collected Automatically
When you visit our website, certain technical information may be collected automatically through cookies and similar technologies.
This may include:
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IP address
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Browser type
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Device type
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Operating system
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Pages viewed
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Time spent on the website
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Referring website or source
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General geographic information
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Interactions with website features, links, forms, or advertisements
This information helps us understand how visitors use our website and improve its functionality and performance.
4. How We Use Your Information
We may use personal information to:
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Respond to inquiries and estimate requests
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Contact you regarding your project
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Prepare and provide estimates
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Schedule or provide requested services
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Communicate about ongoing or completed work
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Provide customer support
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Maintain business and project records
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Improve our website and services
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Measure website and advertising performance
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Detect or prevent misuse, fraud, or security issues
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Comply with applicable legal and regulatory requirements
We do not sell or rent your personal information.
5. Estimate & Contact Forms
When you submit a form through our website, the information you provide is transmitted to us so that we can respond to your request.
Submitting an estimate or contact form does not create a contractual obligation to hire Aeternum Exteriors.
We may contact you using the phone number or email address you provide for purposes related to your inquiry, estimate, project, or requested services.
By submitting a form, you consent to Aeternum Exteriors using the information you provide to respond to your inquiry and communicate with you about the requested estimate or services.
6. Cookies & Similar Technologies
Our website may use cookies and similar technologies to operate correctly, remember preferences, understand website usage, and measure the effectiveness of advertising.
Cookies are small data files stored on or accessed through your device.
Some cookies may be necessary for website functionality, while others may be used for analytics, performance measurement, or advertising.
You can control or disable certain cookies through your browser settings. Disabling cookies may affect the functionality of some parts of the website.
You can manage or withdraw your consent to non-essential cookies at any time through the cookie consent settings available on our website. Your choices may affect the use of analytics and advertising technologies.
7. Analytics & Advertising
We may use third-party analytics and advertising services to understand website traffic, measure advertising performance, and improve our marketing.
These services may include Google services such as Google Analytics and Google Ads.
These providers may use cookies or similar technologies to collect information about interactions with our website and advertisements.
The information collected through these services may be processed according to the privacy policies and terms of the applicable service providers.
8. Google Ads & Conversion Tracking
We may use Google Ads to advertise our services and measure the effectiveness of our advertising campaigns.
When a visitor interacts with one of our advertisements and subsequently completes an action on our website, such as submitting a request for a free estimate, Google Ads conversion tracking may record that an advertising conversion occurred.
Cookies or similar technologies may be used for this purpose.
Conversion tracking helps us understand whether our advertising leads to inquiries and other relevant actions.
9. How We Share Information
We may share personal information with third parties only when reasonably necessary to operate our business, provide requested services, maintain our website, process information, measure advertising performance, or comply with legal obligations.
These parties may include:
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Website hosting and technology providers
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Analytics and advertising providers
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Contractors or service providers assisting with business operations
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Professional advisers where necessary
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Government, regulatory, or law-enforcement authorities where disclosure is legally required
Third-party service providers may process information according to their own privacy policies and contractual obligations.
We do not sell personal information to third parties.
Some of our third-party service providers may store or process personal information outside Canada. In such cases, the information may be subject to the laws of the jurisdiction where it is processed. We take reasonable steps to ensure appropriate protection of personal information handled by our service providers.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including responding to inquiries, maintaining project and business records, fulfilling legal or accounting requirements, and resolving disputes.
The appropriate retention period may vary depending on the type of information and the reason it was collected.
11. Data Security
We take reasonable administrative and technical measures to protect personal information against unauthorized access, use, disclosure, alteration, or loss.
However, no website, electronic communication, or data storage system can be guaranteed to be completely secure.
12. Third-Party Websites
Our website may contain links to third-party websites or services, including social media platforms.
Aeternum Exteriors is not responsible for the privacy practices, security, or content of third-party websites.
When you leave our website, the privacy policy of the applicable third party will govern your interaction with that service.
13. Your Privacy Rights
Depending on applicable law and the circumstances, you may have the right to request access to or correction of personal information we hold about you.
You may also contact us with questions or concerns about how your personal information is handled.
To make a privacy-related request, contact us using the information provided below.
We may need to verify your identity before processing certain requests.
14. Children’s Privacy
Our website and services are intended for homeowners, property owners, and other persons seeking exterior contracting services.
We do not knowingly collect personal information from children through our website.
If we become aware that personal information from a child has been collected inappropriately, we will take reasonable steps to address the situation.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our website, business practices, technologies, or legal requirements.
The most current version will be posted on this page, and the “Last updated” date will be revised accordingly.
16. Contact Us
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
Aeternum Builders Ltd. / Aeternum Exteriors
Winnipeg, Manitoba, Canada
Email: info@aeternumexteriors.ca
Phone: +1 (204) 960-0376